Going to the Show documents and illuminates the experience of movies and moviegoing in North Carolina from the introduction of projected motion pictures (1896) to the end of the silent film era (circa 1930).

Through its innovative use of more than 750 Sanborn® Fire Insurance maps of forty-five towns and cities between 1896 and 1922, the project situates early moviegoing within the experience of urban life in the state's big cities and small towns. It highlights the ways that race conditioned the experience of moviegoing for all North Carolinians- white, African American, and American Indian. Its collection inventories every known N.C. African American movie theater in operation between 1908 and 1963. Supporting its documentation of more than 1300 movie venues across 200 communities is a searchable archive of thousands of contemporaneous artifacts: newspaper ads and articles, photographs, postcards, city directories, and 150 original architectural drawings.